Shorta

Privacy Policy

Last updated: March 2026

1. Introduction

This Privacy Policy describes how Shorta LLC ("Shorta", "we", "us", or "our") collects, uses, shares, and protects personal information when you use the Shorta platform, including our mobile application, website, and related services (the "Service").

By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.

2. Information We Collect

2.1 Information You Provide

  • Account information: name, email address, date of birth, and password when you register
  • Payment information: billing details processed securely by our payment partners (we do not store full card numbers)
  • Communications: messages or inquiries you send to our support team

2.2 Information Collected Automatically

  • Usage data: content you watch, search queries, viewing history, playback events, and in-app interactions
  • Device and technical data: device type, operating system, app version, IP address, and unique device identifiers
  • Advertising identifiers: IDFA (iOS) and GAID (Android) where applicable and permitted
  • Log data: access times, pages viewed, and crash reports

2.3 Information from Third Parties

We may receive information about you from third-party partners including payment processors, analytics providers, and advertising networks, consistent with their own privacy policies.

3. How We Use Your Information

We use your information to:

  • Provide, maintain, and improve the Service
  • Process payments and manage your subscription
  • Personalize content recommendations based on your viewing history
  • Send service-related communications (account updates, billing notices)
  • Serve advertisements on the free tier of the Service
  • Analyze usage trends to improve platform performance
  • Comply with legal obligations
  • Detect and prevent fraud, abuse, and security incidents

4. Third-Party Service Providers

We share your information with trusted third-party service providers who assist us in operating the Service, including:

  • Payment processing: Stripe (global), dLocal and MercadoPago (Argentina)
  • Ad serving: SpringServe (video ad delivery)
  • Marketing and attribution: Meta (Facebook), TikTok, and other analytics and attribution partners
  • Cloud infrastructure and analytics providers

These providers have access to your information only as necessary to perform their functions and are obligated to protect it. Each operates under its own privacy policy.

We do not sell your personal information to third parties.

5. Cookies and Tracking Technologies

We and our partners use cookies, pixel tags, SDKs, and similar tracking technologies to collect information about your use of the Service and to serve relevant advertisements.

You may control cookie settings through your device or browser settings. Opting out of certain tracking may affect the functionality of the Service.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Service, comply with legal obligations, resolve disputes, and enforce our agreements. When your account is deleted, we will delete or anonymize your personal information within a reasonable period.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information. However, no method of transmission over the Internet is completely secure, and we cannot guarantee absolute security.

8. Children's Privacy

The Service is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us at legal@shorta.com.

9. Your Rights and Choices

Depending on your location, you may have the right to:

  • Access the personal information we hold about you
  • Correct inaccurate or incomplete information
  • Request deletion of your personal information
  • Object to or restrict certain processing
  • Data portability where technically feasible
  • Withdraw consent where processing is based on consent

To exercise any of these rights, please contact us at legal@shorta.com. We will respond within the timeframe required by applicable law.

10. California Residents (CCPA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

  • The right to know what personal information we collect, use, disclose, and sell
  • The right to delete personal information we have collected
  • The right to opt out of the sale or sharing of your personal information
  • The right to non-discrimination for exercising your privacy rights

We do not sell personal information as defined under the CCPA. To submit a request, contact us at legal@shorta.com.

11. European Economic Area and United Kingdom (GDPR)

If you are located in the EEA or UK, we process your personal information on the following legal bases:

  • Contractual necessity: to provide the Service and process payments
  • Legitimate interests: to improve the Service, prevent fraud, and personalize content
  • Consent: for marketing communications and certain advertising
  • Legal obligation: to comply with applicable laws

For international transfers of personal data from the EEA or UK, we rely on Standard Contractual Clauses or other approved transfer mechanisms as required by applicable law.

You have the right to lodge a complaint with your local data protection authority.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on the Service. Your continued use of the Service after any changes constitutes your acceptance of the updated Privacy Policy.

13. Contact

For questions about this Privacy Policy or to exercise your rights, please contact us at:

Shorta LLC - legal@shorta.com